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Dear Industry Expert ,
The popularity of anything plant-based as well as products made with alternative proteins has grown significantly, so much so that the number of start-ups is increasing even in Asia. Many companies are optimistic of the market growth in this region.
While the plant-based concept is about consuming healthier and more sustainable food, and choosing such foods for ethical reasons, the question is whether consumers will truly savour products like meatless meat or vegan yogurt. This highly depends on textures, flavours and colours.
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